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NAME, IMAGE, AND LIKENESS ADVANTAGE

Suggested Law Sets Standards for College Student-Athletes to Get Compensation While Competing!

For decades, NCAA directions dictated that students employed to play at American schools and colleges could only get an athletic scholarship. For a while, schools, athletic sessions, media systems, and even the NCAA itself have made millions off the performance of these fresh players.


NAME, IMAGE, AND LIKENESS ADVANTAGE

But latest court decisions have melodramatically altered the playing pitch, making it probable for student-athletes to get compensation and continue their eligibility to play academic sports. Now through lawmaking and executive orders in states across the republic, players can make money off of their name, image, and likeness (also recognized as NIL) through authorizations, sponsorships, autograph signings, and additional activities.

In the absenteeism of national regulations from the NCAA or Assembly on NIL, businesses big and small have rushed to sign contracts with players across a range of academic sports, making what some call a “wild west” of unencumbered money, opportunities, and probable problems.

“The confidence has always been there will be central legislation to give us some kind of equivalent playing ground for entire 50 states,” declares University of Kentucky Athletics Director Mitch Barnhart. “In nonexistence of that, you have misperception and a little chaos.”

In recent June, Gov. Andy Beshear stepped in to defend student-athletes in Kentucky as well as the state’s campuses and colleges. He allotted an executive order that permits athletes to sign endorsement or funding deals and to use agents to support their NIL contracts. The instruction also said schools must deliver their student-athletes financial literacy exercise and could enact sensible limits on how much time players can dedicate to NIL activities and on what produces and services they can sanction.

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