Over the past year kinds of stuff have gotten very fascinating concerning College Athletics after the outline of the new Name, Image, and Likeness (NIL) Rules. Since the summary of these rules in 2021 athletes currently have the chance to receive an advantage from the usage of their name, image, or likeness. But there is a lot of inquiries surrounding what athletes can and can’t do regarding the NIL rules, so to respond to some questions regarding NIL and the do’s and don’ts is Luke Fedlam; NIL professional, Non-Sports Attorney, Commander of the Anomaly Sports Crowd and Partner and Chair of the Athletic Law Practice at Porter Wright.
Now, what precisely are Name, Image, and Likeness? Several people have many different descriptions of the rule, but according to Fedlam, there are two authorized definitions to the term.
Your name is only that it’s your title, and your image is an image of you, and then your likeness would be a graphic depiction of I recognize who that individual is if I could just see an image of them. But, more generally when it comes to institution athletics, name, image and likeness is certainly the chance for college student-athletes to earn an advantage in ways that they’ve never been capable to do earlier,” explains Fedlam.
So meanwhile name, image, and likeness have come into play for scholar-athletes what activities regarding compensations are allowed and illegal for the two now to contribute?
Before the latest regulation came into effect, it was illegal for scholar-athletes to accept any sort of reward for the usage of their name, their image, and their likeness, such as signing signatures. But, now as long as the student sportsperson is providing some sort of facility they are permissible to receive their advantage.
Whether that provision is making an appearance, signing inscriptions, doing a site or a clinic, maybe social media inducing. The student-athlete has to deliver a service and then obtain compensation from the corporation or the trademark that wants to work with them. If the facility isn’t delivered that will run afoul of the impermissible advantage rules and guidelines that are still in place once it comes to the NCAA and their regulation-making authority. So, from that standpoint as long as a student-athlete is providing sequence and is getting remunerated for the services that they’re providing then they can involve in name, image, and likeness and receive compensation. But, the instant they are not providing services and only receiving the cash that’s gonna fall back under all the rules that have been in place for an extended time,” explains Fedlam.