Corporation Utilizes NFTs and NIL to Bond Fan Bases across the Country!
Two top platforms assisting collegiate NIL opportunities, Icon Source and The Players' Lounge - publicize today their partnership to develop NFT-supported endorsements between NCAA athletes across the U.S. The partnership will support collegiate sportsperson's leveraging their name, image, and likeness as they go into the growing digital landscape.
Offering a substitute to traditional athlete authorizations, The Players' Lounge - designed by University of Georgia football players Ty Frix, Aaron Murray, Keith Marshall, and Trent Frix - launched early previous month in provision of existing UGA football players, recognized as the DGD Mafia™, by proposing 50% of all profits of NFTs traded of their digital canine likeness over the site. 11 players signed on for the debut of the place in support of bonding former players, existing players and fan bases. The limited-edition 4,500 tokens supportive UGA athletes and fans sold out in just four hours.
Under the fresh partnership, The Players' Lounge will leverage Icon Source's acquiescent infrastructure and wide roster of collegiate athletes to backing the growth of its community as they increase to universities throughout the country, with opportunities currently in growth at University of Texas, Louisiana State University, and Texas A&M.
"Later than the hugely popular introduction of The Players' Lounge with UGA, we are inspired to partner with Icon Source to take the program national within its safe and proven platform. It is our task to attach fans and athletes through NIL prospects, and through the backing of Icon Source, our NFT arrangement offers seemingly infinite possibilities for supporting this rising community," said Keith Marshall, founder of The Players' Lounge.
Following are the recent development of fast-paced NFT growth and acceptance. The two corporations project that NFTs amid NIL deals could soon control the endorsement space, outstanding traditional sponsorships.
"We are overwhelmed with what The Players' Lounge launched nearby the University of Georgia and are happy to help them scale their NFT plan nationwide with a trusted resolution that is integrated with the acquiescence without any conflicts. We are persistent in unlocking more income for athletes and the NFT marketplace, and the team at The Players' Lounge has confirmed it is a complete no-brainer when performed correctly," Chase Garrett, CEO of Icon Source said.
About Icon Source
Icon Source is a digital marketplace that gets agents, athletes and trademarks together. The Denver-based startup is the single platform that offers brands of all sizes direct statements with agents, removing unnecessary intermediate stages to engage with an expert athlete. Its branded AI technology pair’s athletes, and brands built on public audience demographics.
