Texas A&M has launched a new NIL campaign through AMPLIFY.
The Aggies made the announcement via Twitter on Saturday and the goal of this is to provide one heck of an experience for their student-athletes.
"Texas A&M has been a leader in name, image and likeness (NIL) since Day 1. Now we're launching a new chapter through AMPLIFY, our comprehensive NIL platform, to provide a holistic experience for our student-athletes," the program said in a statement.
Per the website, AMPLIFY educates student-athletes on rules, best practices, and processes in place at the school. It also equips them with the skills and resources that will help them AMPLIFY their brand.
This looks to be a response to the NCAA as it's set to start cracking down on NIL violations. Any school that violates rules, despite what state laws say, will be punished.
Student-athletes at A&M can receive money through fundraising at the school once they are committed or enrolled there.
On the other hand, athletes who are thinking about committing to a school are not allowed to meet with boosters, which will try and entice them to go there based on NIL Deals.