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NIL Collectives And Jaden Rashada Show NCAA Rules Are In Shambles


The four-star high school recruit Jaden Rashada was reportedly promised $13 million by the Florida’s NIL “Gator Collective” to de-commit from Miami and enroll at The University of Florida — a deal that was apparently withdrawn.


Rashada, however, had already signed a binding National Letter of Intent. When it became apparent to the Gator Collective that the $13 million deal they offered Rashada was far more than his NIL market value, they reportedly reneged on the deal. Rashada then told Florida he wanted out of his NLI and last week Florida acquiesced. He is now scheduled to meet with Arizona State University (ASU), Texas Christian University (TCU), and Colorado University (CU), where “Prime Time” Deion Sanders recently and famously took over as coach.


The implications of all this are far reaching. To begin with, offering a recruited athlete any kind of NIL deal as an inducement to attend a school is a violation of the NCAA’s prohibition against “Pay for Play.” However, it is clear that NIL collectives are doing just that with impunity.


The reason that these collectives are so embolden is that the NCAA was prevented by the Supreme Court from forbidding student-athletes to profit from their name, image and likeness (NIL). This ruling regarding NIL rights leaves the door open for other law suits challenging the NCAA’s authority to limit student-athlete compensation. So enter the NIL collectives, groups of boosters of a school’s athletic program that are pooling donor money, to ensure they can attract top athletes to their school through NIL deals. According to the NCAA, not only must these NIL deals not be offered as inducement to enroll at a school, but they must be “market value” for the athlete offered the deal. In other words, even after an athlete has signed an NLI it would be impermissible to offer that student-athlete $1 million for an autograph signing at a local car dealership.


In the roughly 11 months since the NCAA lost at the Supreme Court, approximately 200 NIL collectives have been formed. These collectives aggressively use NIL as the ultimate recruiting tool to assure athletes that lots of NIL deals await them at the school they are advocating for. Now that these student-athletes are represented by agents they want more than assurances. They are asking collectives to “show me the money” and they want guarantees prior to signing any NLI which happens to be a violation of NCAA rules. In the case of Jaden Rashada, no written documents have surfaced, but it will be very interesting to understand all the facts surrounding the reported $13 million deal.


NCAA is reluctant to challenge collectives


So we have a few legal dilemma’s that have surfaced. One is whether the NCAA rule against “Pay For Play” legally enforceable. The NCAA is reluctant to challenge these collectives for fear they would lose again in court. Another is whether a collective is legally bound by their promises. The legal consequences could be everything from being being bound legally to the terms of a written agreement, or even an oral promise that was relied upon as inducement for the student-athlete to sign the letter of intent.


Finally, a school could technically hold student-athletes that have signed their letter to their commitment to enroll and play at the school for at least a year. A school might also have a legal claim against another school for tortious interference with a contract once a student-athlete has signed an NLI and the other school convinces that student-athlete to back out of the commitment and attend its school instead.

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