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Kentucky Lawmakers Finalized Name, Image, and Likeness Bill

Kentucky lawmakers wrapped up effort Monday on legislation recognized by prominent coaches to control name, image, and likeness compensation for institution athletes in the state.

The measure gained 89-2 final channels in the House, which directed the bill to Gov. Andy Beshear.


Kentucky Lawmakers Finalized Name, Image, and Likeness Bill

The bill drew durable support in a state with nationally famous college sports programs with legions of followers. University of Kentucky gents basketball coach John Calipari, in an agency hearing, said the bill proposes a “model” approach, providing flexibility to reply to the NIL issue. University of Louisville females basketball coach Jeff Walz offered his support through another committee hearing.


Kentucky Lawmakers Finalized Name, Image, and Likeness Bill

Lawmakers in statehouses through the country are wrangling with the high-stakes matter, as millions of dollars decant into authorizations for college athletes.

Kentucky's measure would fix a framework for college contestants to profit off their name, image, and likeness. Governing panels of universities could adopt NIL-related rules for their school’s athletes.

Republican Rep. Adam Bowling explained Monday that the bill “sets the appropriate framework and guardrails as we activate to navigate the name, image and likeness domain.” It defends both student-athletes and campuses and “sets our student-athletes up for achievement,” he explained.


Kentucky Lawmakers Finalized Name, Image, and Likeness Bill

In Kentucky, university athletes have been able to generate money off their name, image and likeness since the previous summer, once the governor signed an exclusive order. His act was seen as a short-term reaction, causing in the bill that navigated through the legislature with bipartisan support.

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