Deal opens up branded content opportunities for college athletes across Andscape and ESPNW platforms.
Disney-owned sports broadcasting giant ESPN has announced a new partnership with INFLCR, a platform which helps present US college athletes with name, image and likeness (NIL) opportunities.
Through the new agreement, the INFLCR platform, which serves as a content and communication hub across its user base, will allow athletes access to branded content opportunities with ESPN’s Andscape black culture and ESPNW women’s platforms.
The software firm’s database, which features more than 65,000 National Collegiate Athletic Association (NCAA) athletes across more than 4,000 programmes, will be supplied content from Andscape and ESPNW to inform students on upcoming events and promotion opportunities.
“This collaboration between ESPN and INFLCR allows our Andscape and ESPNW brands to interact with collegiate student-athletes, foster new relationships, and identify mutually-beneficial opportunities,” said Kevin Lopes, vice president of sports business development and innovation at ESPN.
Jim Cavale, founder of INFLCR, added: “This is a milestone day for INFLCR’s collegiate athletes as we announce our collaboration with ESPN.
“Our student-athletes will now have access to one of the largest sports media companies to bring them brand exposure, relationship building, and a chance to interact with brands such as Andscape and ESPNW.”